Archive for January, 2011

2010 Year in Review

Tuesday, January 11th, 2011

Happy New Year! I first want to assure everyone that one of our resolutions is to update this blog more frequently and to give all of you more insight into what we do here at Broken Thumbs Apps. We welcome your feedback and if there is something you’d like us to address in a future post, just let us know.

2010 was a very important year for Broken Thumbs Apps. During the year we found our focus, reached profitability, and learned a lot of lessons along the way.

Here are some of the highlights and lowlights of the past year:

  • Emily’s Girl Talk was featured by Apple! In March 2010, our first app was featured by Apple. We were very proud of this accomplishment, as Emily’s Girl Talk was clearly our most polished app. The idea for this app came from Emily, who wanted to create an app focused on young women because she felt that there weren’t enough apps available to them. Apple agreed and this became our first hit.
  • Beer Toss was released but the bar was left empty. With the success of Paper Toss, we decided to spin our own take on that genre by releasing Beer Toss. Unfortunately, it was not a hit with users. After doing a post mortem, we realized that if somebody builds a truly great app and you decide to build a similar one, yours had better be twice as good. We were trying to capitalize more off of the game mechanic rather than making something truly original, and because of that the game fell flat.
  • Zombie Duck Hunt reached #1! To be honest, the decision behind making Zombie Duck Hunt free was simple. It was not making enough money as apaid app, but we believed that the app was something a lot of people would enjoy playing. Apparently we were right! After running a promotion with Open Feint, Zombie Duck Hunt received over 2 million downloads. This was great to see because at that point Zombie Duck Hunt was our largest project taking 3 months to develop. Even with the initial bugs in that first version, we realized that the core of the app was something people would enjoy. Because of that get ready to see more of Zombie Duck Hunt in 2011!
  • Let’s Quizzle! Our Quizzles were simple-to-play quiz games. Over the course of the year we developed a line of Movie, TV Show, and Cartoon Quizzles. Based on user feedback, we believe that people really enjoy playing these apps. However, generating enough revenue to justify them has been a totally different issue. In general, our in-game eCPMs just haven’t been high enough to sustain the product line. One reason for this, after talking to partners, is probably because users are so engaged in taking the quiz that they ignore any ads. It was a good learning experience, but the future of Quizzle is unclear.
  • Emily’s Dress Up & Shop! Once again this app came from Emily, who wanted to build the best dress-up app out there. We have succeeded in doing just that with this creative app for players of all ages. You can create your own model(s) and design your own outfits. On top of that, you can share those outfits with your friends. We’ve seen over 1 million outfit codes created so far.
  • What’s in store for 2011? We expect to have 3 new releases in Q1 alone. First up will be Emily’s Runway, which will be a great addition to Emily’s line of apps. You will be able to shine as the great fashion designer you were always meant to be. Plus it will have a brand new UI and a number of great performance features. Second, there will be a brand new Zombie Duck Hunt app. I won’t give away too many details now, but I know that if you love ZDH you will love this new app. Third, there will be our first pseudo-social app. We are already working full bore on the project and we are very excited about it.

    Once again, thanks to all of you who have played our apps and given us wonderful feedback. We build these apps for you! We look forward to a prosperous 2011 and watching the Broken Thumbs Apps team grow!

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